The trend these days in product branding is to avoid having names with a functional meaning (names like WeeBegone or StainOut or Fresh’n, for example).
Before they developed these individual (and memorable) brand identities, could you have answered any of these Q’s?: What do you do with a Swiffer? What products does Altria make? What’s an I-pod? Why do I need Verizon? How do I Google?
I could go on and on. The strategy is to create a memorable word that’s easy to pronounce and then make it yours, and yours alone.
So craft a name like Preva, or Viatex, or PanTec, or Fraggle. Then make that word BECOME synonymous with the product function.
Got a stain?…FRAGGLE IT!
September 28th, 2009 at 7:35 am
oops away
bad dog!
References :
http://www.MarketingBuff.com
September 28th, 2009 at 8:04 am
It’s an airfreshener and a stain remover -Resolve it’s acctually just a pet stain remover. I got it at Target in the carpet cleaner section
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September 28th, 2009 at 8:42 am
Vinegar & Water
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September 28th, 2009 at 9:04 am
Rover Remover
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September 28th, 2009 at 9:18 am
Stain Pain
lol
References :
September 28th, 2009 at 9:45 am
The trend these days in product branding is to avoid having names with a functional meaning (names like WeeBegone or StainOut or Fresh’n, for example).
Before they developed these individual (and memorable) brand identities, could you have answered any of these Q’s?: What do you do with a Swiffer? What products does Altria make? What’s an I-pod? Why do I need Verizon? How do I Google?
I could go on and on. The strategy is to create a memorable word that’s easy to pronounce and then make it yours, and yours alone.
So craft a name like Preva, or Viatex, or PanTec, or Fraggle. Then make that word BECOME synonymous with the product function.
Got a stain?…FRAGGLE IT!
References :
September 28th, 2009 at 9:52 am
GoStain
References :
September 28th, 2009 at 10:13 am
Stainhole.
References :